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Disney+ and Hulu Raise Prices Again, Ad-Free Plans Now $21.49

Disney+ and Hulu Raise Prices Again, Ad-Free Plans Now $21.49

Disney today increased the prices on several of its Disney+ and Hulu streaming plans, with the increase coming exactly one year after Disney's last price hike . Premium ad-free plans are $2 to $2.50 more expensive per month, while Disney's ad-supported Disney+ and Hulu plans are $0.50 higher per month. The ad-supported Disney+ and Hulu bundle has not changed in price, and that's what Disney is steering customers toward. Disney+ (Ads) - $12.49, up from $11.99 Disney+ (No Ads) - $21.49, up from $18.99 Hulu (Ads) - $12.49, up from $11.99 Hulu (No Ads) - $21.49, up from $18.99 Disney+, Hulu Bundle (Ads) - $12.99, no change Disney+, Hulu Bundle (No Ads) - $21.99, up from $19.99 Disney+, ESPN, Hulu Bundle (Ads) - $21.99, up from $19.99 Disney+ (No Ads), Hulu (No Ads), ESPN Select (Ads) - $32.99, up from $29.99 Disney+, Hulu, HBO Max Basic (Ads) - $21.99, up from $19.99 Disney+, Hulu, HBO Max Basic (No Ads) - $34.99, up from $32.99 Bundles with ESPN or HBO Max are also $2 to $3 more expensive. Buying a standalone Disney+ or Hulu plan is just $0.50 cheaper per month than getting a bundle, both with ads and without. Disney is pushing bundles because it has been merging Hulu content into the Disney+ app to create an all-in-one experience. When Disney+ launched in November 2019 , it was priced at $6.99 per month. It did not have ads at the time, with Disney introducing its first ad-supported plan in 2022. Pricing for the no-ad option has increased more than 200% in nearly seven years. Apple's streaming TV service launched right around the same time as Disney+ for $4.99 per month. Today, the Apple TV service is $14.99 per month, also a 200% increase. Other streaming services like Netflix and HBO Max raise prices regularly too. Disney's higher prices go into effect for new subscribers today, and for existing subscribers on their next monthly bill. Tag: Disney This article, " Disney+ and Hulu Raise Prices Again, Ad-Free Plans Now $21.49 " first appeared on MacRumors.com Discuss this article in our forums

DisneyESPNHBO
Sep 23, 2026 · byMacRumors
Disney Hikes Price Of Disney+ and Hulu Streaming Plans

Disney Hikes Price Of Disney+ and Hulu Streaming Plans

Disney has raised the prices of most Disney+ and Hulu streaming plans with the biggest increase for Premium subscriptions, which that are ad free. It’s the latest in a round of price hikes by streamers and Disney’s fourth in as many years. The new prices, which makes the company’s bundles proportionally more attractive, raise Disney+ […]

DisneyHulu
Sep 23, 2026 · byDeadline
Disney+ Raises Prices Again, the Fourth Hike in Four Years

Disney+ Raises Prices Again, the Fourth Hike in Four Years

The streamflation trend continues: Disney is once again asking Disney+ subscribers to pay even more for the streaming service. Disney+ Premium, the plan with without ads, is increasing from $18.99 to $21.49/month, effective Wednesday (Sept. 23) for new subscribers, per a Bloomberg report. Existing customers will see the new pricing on their next monthly bill. […]

BloombergDisney
Sep 23, 2026 · byVariety
‘Avengers: Endgame Encore’ Could Top Box Office, Brad Pitt’s ‘Heart of the Beast’ and Robert Pattinson’s ‘Primetime’ Vie for No. 3

‘Avengers: Endgame Encore’ Could Top Box Office, Brad Pitt’s ‘Heart of the Beast’ and Robert Pattinson’s ‘Primetime’ Vie for No. 3

In a blast from the past, “Avengers: Endgame” might actually wind up as No. 1 at the domestic box office in… 2026. Disney is bringing the Marvel juggernaut back to the big screen ahead of “Avengers: Doomsday,” which opens in December. The 2019 superhero adventure is tracking to collect $25 million to $28 million over […]

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Brad PittDisneyMarvel
Sep 23, 2026 · byVariety
Sony Music Group Becomes First Music Company to Join AI Content Coalition ARIAM

Sony Music Group Becomes First Music Company to Join AI Content Coalition ARIAM

Sony Music Group has joined the Alliance for Responsible Innovation in the Arts & Media (ARIAM), becoming the first music company to join the group advocating for the responsible adoption of AI throughout the creative industry. The group’s members include Condé Nast, Fox Entertainment, Disney, the New York Times, the Financial Times, ITV, Adobe and […]

AdobeDisney
Sep 23, 2026 · byVariety
Disney Launches New 'Bookcessories' Featuring Iconic Characters From Star Wars and Animated Classics

Disney Launches New 'Bookcessories' Featuring Iconic Characters From Star Wars and Animated Classics

Insight Editions, the company behind various themed cookbooks and crochet books, has officially launched its first line of "bookcessories" in collaboration with Disney. Starting at $19.99, each of these little accessories includes a tiny hardcover book tucked into a themed keychain case. There are officially three Star Wars bookcessories available now alongside six Disney-themed versions. And while Disney-owned brands are the first to get this treatment, there are more on the way next year for franchises like Harry Potter and DC. What Is a Bookcessory? If you haven't already heard the term "bookcessory", I don't blame you. Until today I didn't realize such a thing existed. Sure, there are already plenty of reading accessories available on the market right now, but this appears to be an entirely new category. According to the press release from Insight Editions, the all-new Bookcessories line of products are "miniature books packed with images, art, quotes, and more" that are housed in an "eye-catching, durable, character-shaped PVC cases with a clip". So a bookcessory is essentially just a tiny book in a keychain case. The keychain cases themselves are adorable of course, but the book is incredibly tiny. Measuring at just 1.34-inches by 1.73-inches, these teensy hardcover books are designed to be carried with you anywhere. The Disney collection is written by Brooke Vitale and the Star Wars collection is written by S.T. Bende. Both collections are now available to purchase at Amazon. More Bookcessories Up for Preorder The Disney and Star Wars collections are live now, but Insight Editions already has more bookcessories on the way. The next launch on the docket is for fans of the Harry Potter books and includes a little Hogwarts and Gryffindor books. Presumably each of the major houses will also get a book, but preorders have yet to go live beyond those two options releasing in March 2027. Both Marvel and DC comics are also getting some representation later in April 2027 with Spider-Man, Batman, and Superman bookcessories. Each of these will be packed with memorable moments across cinema, as well as art from the comics these characters originated from. Looking for more like this? Check out IGN's guide to the best Disney gifts you can buy right now.

DisneyHarry Potter
Sep 22, 2026 · byIGN
Disney Promotes Cathleen Taff to President Entertainment Studios and Consumer Products

Disney Promotes Cathleen Taff to President Entertainment Studios and Consumer Products

Disney has set Cathleen Taff as president of its newly combined Disney Entertainment – Studios and Consumer Products team. Beginning Oct. 4, the global licensing and publishing businesses will move under Disney Entertainment – Studios. Staying put under the Disney Experiences division are Disney Parks Merchandise, Disney Store, and DisneyStore.com. Most recently president of Disney […]

Disney
Sep 22, 2026 · byVariety
Star Wars Encyclopedias Are Deeply Discounted for Amazon Prime Members Right Now

Star Wars Encyclopedias Are Deeply Discounted for Amazon Prime Members Right Now

Amazon recently announced the dates for its Prime Big Deal Days sale , and while it's still a couple weeks away, there are already some great early deals available for Prime members. If you're a fan of Star Wars in particular, some of the coolest encyclopedias I've ever seen are on sale right now at their lowest prices of the year. You don't need to be really into Star Wars to understand why these encyclopedias make for a great gift for fans of the movies . After all, who wouldn't want to see a cross-section of an X-Wing or a massive AT-AT Walker? All of the encyclopedias currently on sale are either at their lowest prices ever or the lowest price in 2026 to-date. Each of the books I've featured here are the hardcover editions that include full-color illustrations, pictures, and additional artwork inside. Based on the preview images for each book, the encyclopedias appear to be rooted in Disney's version of Star Wars canon , which excludes anything outside of George Lucas' Star Wars trilogies and the Disney TV shows and movies that followed. That means you shouldn't expect to see characters or things featured in Star Wars Legends media here. As for what book is worth picking up during this sale, that's entirely up to you. I'm personally drawn to the Complete Vehicles guide as it features cross-sections of iconic ships and land vehicles. As someone who loves building LEGO Star Wars sets , there's just something that appeals to me about knowing how these machines are actually designed to function. More Early Book Deals at Amazon Amazon's Prime Big Deal Days sale doesn't take place until October 6-7, but the early deals on books have been particularly good so far. Most of the Lord of the Rings Illustrated editions started getting major price cuts last week and a number of cool coffee table books are getting the same treatment this week. You can keep up with IGN's latest coverage of Amazon's exclusive sales event at our Prime Big Deal Days page or take a look more specifically at the latest book deals we've found below.

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AmazonDisney
Sep 21, 2026 · byIGN
Dana Walden Envisions Partnerships Between Creators and Disney at Created in L.A. Kickoff Event: ‘Maybe We Can Tell Some Stories Together’

Dana Walden Envisions Partnerships Between Creators and Disney at Created in L.A. Kickoff Event: ‘Maybe We Can Tell Some Stories Together’

Disney kicked off its first creator event Created in L.A on Thursday night at El Capitan Theatre in Hollywood. Over 350 creators, innovators and industry leaders came together for the first day of a two-day event with the idea to exchange ideas, build relationships, and explore the future of creator-led storytelling and the business behind […]

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DisneyHollywood
Sep 18, 2026 · byVariety
Disney’s first CTO is Character.AI’s former CEO

Disney’s first CTO is Character.AI’s former CEO

You would think that a multimedia conglomerate as large as Disney would have a few chief technology officers by now, but the company has just appointed someone to the position for the very first time. Today, Disney announced that Karandeep Anand is joining the company as its new CTO. Anand will report directly to Disney's […]

Disneycritical
Disney
Sep 18, 2026 · byThe Verge
What Hollywood thinks about existential AI warnings

What Hollywood thinks about existential AI warnings

As the tech sector sounds alarms about AI's potential to destroy humanity, entertainment labor groups are urging the public to stay focused on what's already happening. The Verge reached out to Disney, Netflix, Amazon, Lionsgate, and other studios who have started using AI, as well film startups focused on bringing generative AI into the mainstream […]

AmazonDisneyHollywood
Sep 18, 2026 · byThe Verge